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The same brand owns a different shelf in every city — and no dashboard shows it.

A live look at Blinkit across four cities: who wins the search results, where products go out of stock, and how much it changes from one city to the next.

Captured 7 Sep 2026 · Blinkit · Mumbai, Delhi, Bengaluru, Hyderabad · public app, no login
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This is real data, not a demo. Every number below was recorded from the live app the same day, the way a shopper in each city sees it. Brand names are masked; categories and cities are real.

1 · Who owns the search results

When a shopper searches a category, only the top of the page gets bought. Here's the share of the top 10 results a leading brand held for one sunscreen search, city by city, the same morning.

Share of top 10 resultsMumbaiDelhiBengaluruHyderabad
Brand A (the category leader)30%30%10%30%
Brand B—10%20%10%
Brand C20%——10%
Brand D—10%10%10%
Everyone else50%50%60%40%
Same brand, same search, same morning — it holds 30% of the shelf in three cities but only 10% in Bengaluru, where challengers crowd in. If you're Brand A, no seller dashboard you own will tell you where your visibility is slipping.

Top 10 organic results only, one capture. “—” means the brand held no top-10 slot at that moment. This is share of visibility, not sales.

2 · Where products go out of stock

Prices held nearly identical across all four cities. What changed was the shelf itself — the same product live in one city, missing in another at the same minute.

BRAND E — energy / protein bars
ProductMumbaiDelhiBengaluruHyderabad
Multigrain energy bar 35g price varies₹39₹39₹48₹48
Double-chocolate protein shake₹149₹149₹149not shown
High-protein muesli, choco almond₹265not shown₹265not shown
Prices barely move city to city — the one exception here is a bar that sold ~23% higher in the south. The bigger story is the shelf: the same brand shows a different set of products in every city. Invisible from head office — and every hour a product is missing is a sale you never see.

3 · And inside one city, it splits again

Same five brands, three Mumbai areas, same morning. Prices identical in all three — but half the products in stock in one area were gone in another.

BRAND F — coffee  ·  Andheri / Powai / Vashi
ProductPriceAndheriPowaiVashi
Original arabica instant₹99In stockIn stockNot shown
Cold brew, black₹129In stockIn stockIn stock
Mango latte matcha₹129In stockNot shownNot shown
Across the full check, half of 60 products were in stock in one Mumbai area and gone in another — while the price stayed the same everywhere.

4 · This is what lands in your inbox

Not a dashboard to log into. One short email each morning — only what needs attention. If nothing changed, we say so.

To: you@yourbrand.com  ·  Subject: ShelfPin — 4 things to look at this morning
Good morning. Your shelf moved in 2 cities overnight.
Out of stock — your bestseller is not showing in 3 of 8 Bengaluru pincodes (was live yesterday). Koramangala, HSR, Indiranagar.
Search slip — you dropped from the top 3 to #8 for your main category search in Hyderabad. A competitor moved above you.
Competitor gap — a rival is out of stock across most of Mumbai for their hero SKU right now. A window to push.
All clear — price and availability steady in Delhi. Nothing to do.

Example format, masked numbers. Your real email uses your SKUs, your cities, and that morning's live data.

How to read this

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ShelfPin is not affiliated with, endorsed by, or partnered with any retail platform. All observations are of publicly visible listings a shopper can see.
Run by Pankaj, founder · hello@shelfpin.in